DEFEND ANIMALS
IMPACT
IN SUMMARY
MY LIFE FROM WHERE I COME FROM UNTIL NOW SEEMS LIKE A DREAM. FOR MANY YEARS I WAS AT ROCK BOTTOM, IN VIOLENT GANGS, USING SUBSTANCES AND LANDED MYSELF IN PRISON. I’M NOW 7 YEARS VEGAN, 7 ½ YEARS SOBER AND HAVE MADE, WHAT I FEEL IS, A POSITIVE IMPACT IN THE WORLD. I HOPE MY JOURNEY INSPIRES YOU TO DO THE SAME.
UNTIL ALL SLAUGHTERHOUSES ARE EMPTY AND EVERY ANIMAL IS TREATED WITH THE RESPECT THEY DESERVE…
CHECK OUT AN IN-DEPTH LOOK AT MY WORK SO FAR
28.1 MILLION VIEWS ON YOUTUBE
APR 2015 - NOV 2021
MEDIA REACH
THERE HAVE BEEN TOO MANY TO MENTION IN DETAIL, BUT I’VE HAD 6 LIVE TV SHOW APPEARANCES, ON CHANNELS LIKE ITV, CHANNEL 4, AND CHANNEL 7 (AUS) REACHING MILLIONS OF REAL TIME VIEWERS
THESE SHOWS THEN UPLOADED THIS CONTENT ACROSS THEIR LARGE SOCIAL PLATFORMS; FACEBOOK, INSTAGRAM, YOUTUBE AND THEIR TV PLAYBACK WEBSITES, ADDING MILLIONS MORE VIEWS AND REACH
I HAVE ALSO BEEN INCLUDED, ALONG WITH MY ANIMAL RIGHTS MESSAGE, IN HUNDREDS OF ARTICLES FROM THE SMALLEST TO THE LARGEST MEDIA OUTLETS IN THE WORLD, SOME WITH A REACH OF TENS OF MILLIONS OF READERS A MONTH
THERE'S NO REAL WAY TO CALCULATE YOUR IMPACT ON SOCIAL MEDIA AND ACROSS THE WORLD AS THE BUTTERFLY EFFECT CAN SEND RIPPLES THAT CAN'T BE MEASURED. BUT THERE ARE A FEW WAYS THAT CAN GIVE AN IDEA OF HOW BROAD THE IMPACT OF MY WORK HAS BEEN
DOCUMENTARIES
MULTIPLE DOCUMENTARIES WITH MAINSTREAM MEDIA OUTLETS INCLUDING:
BBC1: THE RISE OF VEGANISM
BBC1/BBC3: VEGANVILLE - 3 PART SERIES (STILL AIRING TO THIS DAY)
CHANNEL 7’S SUNDAY NIGHT: THE BIG BEEF
SBS DATELINE: WHAT’S BEHIND THE RISE OF VEGAN ACTIVISTS?
SPEECHES/TOURS
I'VE TOURED OVER MANY PARTS OF THE WORLD SPREADING THE VEGAN MESSAGE INCLUDING:
ENGLAND, SCOTLAND, NORTHERN IRELAND, HONG KONG, ISRAEL, AUSTRALIA, BALI AND 15 COUNTRIES IN EUROPE.
ON MY TRAVELS I’VE HELD DOZENS OF FREE ACTIVISM WORKSHOPS AND MULTIPLE FREE SPEECHES ON VEGANISM AND ANIMAL RIGHTS INCLUDING AT SCHOOLS, UNIVERSITIES AND YOUTH PRISONS
RADIO APPEARANCES
MULTIPLE RADIO APPEARANCES SOME INCLUDING:
LBC RADIO: HEATED DEBATE WITH NICK FERRARI (WHICH LED TO MORE ARTICLES)
TALK RADIO: WITH SEAN MONCRIEF (DEBATE)
TALK RADIO: (FARMER DEBATE)
U105 RADIO WITH FRANK MITCHELL (FARMER DEBATE)
BBC RADIO KENT: HEATED DEBATES (TWO OCCASIONS)
BBC RADIO 2: JEREMY VINE RADIO SHOW (REACHED 7.5 MILLION LISTENERS)
CHANGES MADE
SINCE OCTOBER 2017 I’VE ACCUMULATED OVER 20,000 SIGN UPS TO CHALLENGE22 THROUGH MY PERSONALISED LINK. I’VE INSPIRED COUNTLESS MORE TO MAKE THE CHANGE TO VEGAN THROUGH MY 1000’S OF POSTS AND VIDEOS ONLINE, AND MY MANY MEDIA APPEARANCES. I'VE ALSO MOTIVATED COUNTLESS VEGANS FROM ALL OVER THE WORLD TO GET INVOLVED WITH GRASSROOTS ACTIVISM, WHICH I’M REALLY GRATEFUL FOR
GRATITUDE
I’D LIKE TO GIVE MY DEEPEST GRATITUDE TO ALL OF THOSE WHO HAVE SUPPORTED MY ACTIVISM JOURNEY OVER THE YEARS. TO MY AMAZING PATREON TEAM AND TO ALL OF THE OTHER GENEROUS DONORS WHO HAVE MADE MY WORK POSSIBLE. I’D ALSO LIKE TO THANK ALL OF THE AMAZING ORGANISERS AROUND THE WORLD WHO HELPED FACILITATE MY CAMPAIGNING. AND FINALLY A VERY BIG THANK YOU TO EVERYONE WHO HAS WORKED ALONGSIDE ME BEHIND THE SCENES!
APR 2015 - SEP 2020
39 MILLION 'IMPRESSIONS' INSTAGRAM
SOCIAL MEDIA
70.2 MILLION VIEWS ON FACEBOOK
NOV 2017 - SEP 2020